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Archive for August, 2006

Yahoo Publisher Network Application

I recently applied to the beta program for the YPN.

It’s been a couple of days, and I have yet to hear anything back from them. I will post an update when they get back to me.

There are several mechanisms that allow you to display ads on your site, most are targeted at Google Adsense users, however Yahoo is gaining grounds in this area.

Update: I was approved by Yahoo on 8/17/06. I have yet to see anything promising on the one political forum I’ve added YPN ads on. I still made more off Google’s Adsense using the same color scheme and placement.

Google Toolbar and Googlebot Crawling

At first look, this sounded like a no-brainer. “Well of course, why not?” you say.

I didn’t think it would be an issue, obviously financial sites I access are password protected. However, I did incidently make the mistake of visiting an admin url that was not password protected during an install for an application on one of my forums.

I didn’t discover it for quite awhile, until I did an “inurl:” search on my domain name, and saw the php error that was triggered as a result. This can be potentially dangerous, as error messages can be revealing to unwanted hackers.

When you do a web-based install that isn’t password protected, it’s a very good idea to make sure you delete whatever you don’t need, or at least password protect them with an htaccess file.

You can also disable the toolbar temporarily.

Backfill Advertising

A quick review of alternateurl.com.

It was easy signup, quick approval, and payout is Net-45 via PayPal only, with a minimum payout of $50, and a 50/50 revenue sharing on backfilled ads.

The concept is a good one to backfill Google Adsense and other advertising campaigns, however I found that the color picker for ads within alternateurl.com was not as detailed as Google’s Adsense. The only choice is primary color and secondary color. With Adsense, you can choose link colors, hover state, etc.

I sent them an email, and hopefully they will reply soon with hope of having this feature implemented.

update: I got an email back, and there is currently no way to run multiple campaigns from the same account, unless all you’re changing is the banner size. To have two different color schemes for ads on my site would require me to create two accounts.

You can however specify multiple sizes, which will work for link units.

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