Keyword Research? Is it Worth the Time?
Services like NicheBot provide a plethora of research tools. But are they worth the time and energy? How can you benefit from historical search data, and still come out on top?
Your time is much better spent investing in an easy way to modify keywords at the drop of a hat.
There is no telling when the next “Paris Hilton” line of clothing for your store is going to benefit from all the search action next time she gets video-taped, arrested, or her father’s hotel chain is bought.
I have in the past been a big fan of keyword research, and it is possible with an aggressive campaign to target 2-3 word phrases, even with stiff competition. However, after doing this for one site over a year, my attitude has changed.
It is time for SEO campaigns to get back to the originality of the project. Instead of picking “potential phrases” to target — the “low hanging fruit” — it is much more productive to work on enhancing a site as a business.
I’ve had the opportunity to test a variety of methods and always come back to the same conclusion. Focus on building a usable site that provides value to the consumer, and the world will beat a path to your door.
I would much rather focus my time and energy on building a better tool that has a potential to generate thousands of dollars a month in revenue. Instead of littering the internet, with 10,000 domains that each return less than $2 a month, build something useful that you can be proud of.
Eventually, adsense returns will trail off if nothing has been updated and revamped on a regular basis. While the “article spam” model may work in the short-term to generate some quick cash — it is by no means sustainable in long-term profit without constant attention.