SEO Buzz Blog

Google Adsense now offers video ads for display on your web pages. There are two options, CPM or CPC payouts.

Some other features are new ad formats introduced with several block or square sizes and dimensions.

Click to play video ads, a new ad format for sites in the AdSense network, are now available for the Medium Rectangle (300 X 250), Large Rectangle (336 X 280) and Square (250 X 250) ad formats, as well as the newly launched Small Square (200 x 200) format. If you’re opted in to image ads and using one of these formats, video ads may appear on your pages. Video ads can be paid on either a cost-per-click or cost-per-thousand-impressions basis. Curious about what video ads look like? Visit our Ad Formats page to view samples.

Read the full announcement from Google.

Most of us frequent forums on a regular basis, while many of us run forums. One of the biggest challenges I’ve found is converting my high-traffic forums into dollars. Advertisements can be ignored in the header and footer especially by those who frequent the forum on a regular basis.

This morning I came across the Google Adsense Help Center’s page about making adsense fit your forum.

Above is a sample heat map of the typical forum traffic hot spots where people view and click when visiting a forum. As you can see, it starts to resemble the “F-Pattern” that is commonly referred to when discussing the areas of a page that get the most eye balls.

I recently applied to the beta program for the YPN.

It’s been a couple of days, and I have yet to hear anything back from them. I will post an update when they get back to me.

There are several mechanisms that allow you to display ads on your site, most are targeted at Google Adsense users, however Yahoo is gaining grounds in this area.

Update: I was approved by Yahoo on 8/17/06. I have yet to see anything promising on the one political forum I’ve added YPN ads on. I still made more off Google’s Adsense using the same color scheme and placement.

A quick review of alternateurl.com.

It was easy signup, quick approval, and payout is Net-45 via PayPal only, with a minimum payout of $50, and a 50/50 revenue sharing on backfilled ads.

The concept is a good one to backfill Google Adsense and other advertising campaigns, however I found that the color picker for ads within alternateurl.com was not as detailed as Google’s Adsense. The only choice is primary color and secondary color. With Adsense, you can choose link colors, hover state, etc.

I sent them an email, and hopefully they will reply soon with hope of having this feature implemented.

update: I got an email back, and there is currently no way to run multiple campaigns from the same account, unless all you’re changing is the banner size. To have two different color schemes for ads on my site would require me to create two accounts.

You can however specify multiple sizes, which will work for link units.

There’s a new payment service on the block from India, called Wallet365. One of the differences I see between the other players are that the sender is charged a transaction fee, instead of the merchant/receiver. It is currently 10 rs per transaction…

Discuss it more in the making money forum (registration required).