SEO Buzz Blog

Finally some companies seem to be waking up to SEO in Portugal. SEO Portugal have always been to evil words, but now webdesign companies are starting to embrace the concept that their sites need to be marketed online.

Search Marketing is a necessary step to make sites more visible in the Internet.

But do they really know what they are doing?

Recentely I came across a PPC report for a campaign that a large media group had done for a large food company in Portugal. They had terrible CTRs, very bad ad copy, absolutely no focus, bad keyword choice… it was really astounding how bad the campaign was. The worst thing was that at the end of the report they recommended changes for the future, recommendations they should have followed themselves…